Walt Disney and Lucasfilm's 'Star Wars The Rise of Skywalker'
Star Wars: The Rise of Skywalker earned a whopping $29.2 million on Monday, took a smaller Sunday-to-Monday drop on its fourth day than even Star Wars: The Force Awakens.
The last time Christmas Day was on a Wednesday was back in 2013, a year where the big holiday fantasy flick, The Hobbit: The Desolation of Smaug, opened not on December 20 but December 13. The last time before that was way back in 2002, when The Lord of the Rings: The Two Towers earned $64 million over the Fri-Sun portion of its $104 million Wed-Sun debut. So if direct calendar comparisons aren’t very helpful, then you should note that Rogue One: A Star Wars Story fell 53% on its first Monday in December of 2016 for a $17.5 million single-day gross while The Last Jedi fell 58% on its first Monday for a $21.5 million day-four gross. Neither film had the advantage that The Rise of Skywalker and The Force Awakens did, namely an opening weekend that directly into the holiday break.
The holiday season didn’t start until after The Last Jedi’s second week (its first Monday was Christmas day) and Rogue One’s “kids out of school” period didn’t start until its eighth day in theaters. I did expect a smaller opening weekend for The Rise of Skywalker ($177 million) compared to The Last Jedi ($220 million) and The Force Awakens ($248 million), so the real question is whether its “from weekend-to-holiday” schedule advantage would give it legs anywhere close to Rogue One or The Force Awakens. For reference, Aquaman opened with $72 million (counting sneak previews) last year in mid-December and dropped 42% on day four for a $10.8 million Monday. That was despite day four being on Christmas Eve, which this year falls on a Tuesday. So, Star Wars: The Rise of Skywalker earned a spectacular $29.2 million on day four for a $206 million four-day cume.
That’s a terrific hold even considering the whole “kids are out of school” thing. With $206.6 million domestic, the film may be on its way to pulling a proverbial Phantom Menace. As you may recall, the $64 million Fri-Sun/$105 million Wed-Sun debut of Star Wars Episode One: The Phantom Menace was viewed by many in the entertainment media as a slight disappointment. That, coupled with mixed reviews and a vocal fanbase displeased with the film’s tone, reliance on CGI characters and pacing issues, led to something resembling a negative narrative. However, the film earned $66 million over its Fri-Mon Memorial Day weekend frame, $51 million over the Fri-Sun frame (-25%) for a then-record $207 million 13-day domestic total. Now it’s just one day, and today may drop a bit due to Christmas Eve, but, yeah, The Rise of Skywalker fell just 27% from its $40 million Sunday.
That’s compared to 33% for Star Wars: The Force Awakens (from a $60.5 million Sunday to a $40 million Monday), and well above the $21.5 million day-four gross for Star Wars: The Last Jedi which (while kids were still in school) dropped 58% on day four. The film earned another $28 million overseas, for a new $226.8 million overseas and $433.4 million global cume. If it doesn’t cross $500 million worldwide tonight, it’ll do so on Christmas morning. Moreover, no matter if the frontloaded opening weekend (1.97x its $90 million Friday) and the (comparatively) low B+ Cinemascore portended to poor word-of-mouth, and this $29 million Monday gross implies otherwise, Star Wars: The Rise of Skywalker has the advantage of being essentially the only super-sized biggie over the Christmas season. Yes, Jumanji: The Next Level will still pack them in, but Cats is no Greatest Showman.
Sony’s Little Women and Fox’s Spies in Disguise could/should both do anywhere from $20-$30 million over the five-day opening starting Wednesday, and Uncut Gems could snag around $15 million too. But thanks to Warner Bros.’ Wonder Woman 1984, Universal’s No Time to Die, Paramount’s Sonic the Hedgehog and Fox/Disney’s Death on the Nile moving out of late 2019, and the likes of Paramount/Fox’s Terminator: Dark Fate, Sony’s Charlie’s Angels and Universal’s Black Christmas dying badly, the lane is pretty clear for the near future. Aside from Jumanji 3, the only real competition for Disney’s Star Wars IX is Disney’s Frozen II and Fox’s (and thus now Disney’s) animated Spies in Disguise. It’s not unlike Warner Bros.’ Hobbit prequels. Nobody “loved” them, but they were the only blockbuster game in town at year’s end and earned $2.9 billion combined in 2012, 2013 and 2014.
The final results for Rise of Skywalker will reflect audience reception for Rise of Skywalker, not Last Jedi. Was it possible that some of the fan outcry two years ago was genuine and that even some general audiences stayed away for this film’s opening weekend? Absolutely. We’ve seen that time (Matrix Revolutions) and time (Saw VI) again. But that B+ Cinemascore grade, from many of the same opening night crowds that gave Last Jedi, Iron Man 3, Star Trek Into Darkness “A” grades, is disconcerting. If Rise of Skywalker is closer to what general audiences wanted from Star Wars, the holiday period will allow audiences to discover the film at their own pace and voice their approval. And if it holds steady, it’ll be because word of mouth for Rise of Skywalker is good enough regardless of what folks “really” thought about The Last Jedi
https://news.google.com/__i/rss/rd/articles/CBMijgFodHRwczovL3d3dy5mb3JiZXMuY29tL3NpdGVzL3Njb3R0bWVuZGVsc29uLzIwMTkvMTIvMjQvc3Rhci13YXJzLWJveC1vZmZpY2UtcmlzZS1vZi1za3l3YWxrZXItbmFicy1odWdlLTI5bS1tb25kYXktYW5kLWNyb3NzZXMtNDAwbS13b3JsZHdpZGUv0gGSAWh0dHBzOi8vd3d3LmZvcmJlcy5jb20vc2l0ZXMvc2NvdHRtZW5kZWxzb24vMjAxOS8xMi8yNC9zdGFyLXdhcnMtYm94LW9mZmljZS1yaXNlLW9mLXNreXdhbGtlci1uYWJzLWh1Z2UtMjltLW1vbmRheS1hbmQtY3Jvc3Nlcy00MDBtLXdvcmxkd2lkZS9hbXAv?oc=5
2019-12-24 17:20:29Z
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